Today, I read about a campaign that celebrities are making for charity and thought I would share. In a project organized by singer Alicia Keys on behalf of her charity Keep a Child Alive, many celebrities will sign off of Twitter and Facebook. This is part of a million dollar fundraiser for World AIDS Day on December 1st. Until the charity raises their goal of a million dollars, the celebs will be silent on these social media outlets.
What I find very interesting is that the celebrities will be seen in videos, or as they are being called “last tweet and testament” videos in which they are lying in coffins. This is supposed to represent their “digital deaths.” According to Keyes, often we care more about the death of one celebrity as opposed to the millions of people dying in the world every day. I think it’s great that celebrities will actually be taking time away from promoting themselves on these sites to raise money. I’m sure they will be back on in no times because I don’t think their fans will want them to be off these sites for that long.